Bibliometric Analysis of Sports Marketing-Related Articles on the Web of Science Database

The objective of the study was to perform a bibliometric analysis all sports marketing-related publications in Web Science Database. This is descriptive, it presents current situation without any changes. Also, since studies within certain period, this cross-sectional study, one descriptive research models. A total 176 on Database between 1993 and 2020 constitute universe study. Descriptive statistical methods were used data analysis. Network maps density created using Voswiever. evaluation criteria determined according literature by researcher provide different information from literature. These consist elements such as number articles, citations country, methodological model studies, specified SCI-SSCI indexes web science database. It has been concluded that mostly qualitative model, articles published SSCI SCI indexes, most these journals Q2.